Author Archives: Ann O'Brien

Poetry Book Writing: Dos and Don’ts for a Great Book

If you love to pen poems and are ready to showcase them for the world to see, you may consider poetry book writing. But creating a book of poetry is not as simple as collecting your favorite poems and sending … Continue reading »

Church Booklets: How to Design an Effective Booklet

Religious communities have long used printed materials in their corporate and individual activities and church booklets can be an effective part of a church’s resources. Small enough to fit in a coat pocket or notebook-sized, church booklet printing is a … Continue reading »

Use Your Dazzling Author Photo to Sell Your Book

Some writers treat their author photograph as an afterthought—and that’s a mistake. A good photo is an instant form of communication that conveys key information about you and your book to prospective readers. If you spend some time creating an … Continue reading »

Reusing a Book Title: Should You Do It?

Some authors write their books having a title in mind from very early on, while other writers pen the final pages of their books before settling on just the right phrase to title their work. But once an author has … Continue reading »

Nonfiction Marketing Tools: Use Them to Successfully Sell More Books

Writing a nonfiction book is a huge accomplishment. Now, you have to make sure people want to read it. You can do that by using nonfiction marketing tools that other nonfiction writers have used with success. Promoting and selling a … Continue reading »

Book Signings: How to Promote Yourself

Sitting in a crowded bookstore and signing copies of your latest book for a crowd of admiring readers is a dream for many authors. Book signings are a time-honored tradition in book marketing. They give you visibility, bring customers to … Continue reading »

Writer’s Voice: Finding Your Authentic Voice

Have you ever figured out who penned an excerpt of writing by just looking at it? Sometimes the hint lies in the unique selection of words the writer uses or the structure of the sentences gives it away. For some … Continue reading »

Social Media Marketing: Effective Tips to Boost Book Sales

Developing a solid marketing strategy for your self-published book is a critical part of getting your book into the right reader’s hands. Your plan to connect with readers should include a book social media marketing strategy, since social media is … Continue reading »

Creative Poetry Book Layout

Many genres have their own stylistic idiosyncrasies that readers have come to expect and love about their favorite kinds of books, including a poetry book layout. While most books are fairly easily identified by their cover design and title, some … Continue reading »

Newsworthy Book: How to Create One

One of the most unexpected aspects of writing a book for some authors is the marketing that is needed to get the book into readers’ hands. But making a newsworthy book can drive sales by creating awareness about your book … Continue reading »

An Author Website: How to Create an Effective Website

You may have seen many recommendations to create an author website as part of your marketing and brand awareness. How do you do that, and will it be a difficult or time-consuming process? The good news is that it’s much … Continue reading »

Cookbook Sales Are Piping Hot

Publishers and bookstores have noticed a positive trend in the past few years: Their cookbook sales are jumping, with cookbooks flying off the shelves. Always a popular category, cookbook sales have soared in the past three years. In 2021, cookbook … Continue reading »