Author Archives: Ann O'Brien

Book Trailer: Do You Need One for a Successful Book?

Sitting in the movies and watching trailers of upcoming features is an exciting part of going to the theater for many people. Experiencing the thrill of meeting a new character or world in a movie trailer generates interest in a … Continue reading »

Book Launch Checklist: How to Promote Your New Book

You’ve spent months or years writing your book, and it’s finally printed. The next step is to launch your book into the world with a marketing push that gets it noticed. Follow this book launch checklist to make sure your … Continue reading »

Writing Community: 5 Reasons You Need a Supportive One

Most people think of writing as a solo craft where authors lock themselves away in a quiet space, pounding furiously at their keyboards to crank out their next book in solitude. And while this picture of a writer might be … Continue reading »

Book Title Ideas: Tips for Creating a Mesmerizing One

While there is no formula for creating a title to ensure that your book will become a best-seller, authors use strategies (and sometimes automatic generators) to help them formulate interesting and compelling book title ideas for their work. And those … Continue reading »

Book Back Covers: How to Write an Irresistible One

You know how important your book’s front cover is, but have you forgotten book back covers? Like the front cover, the book back covers present an opportunity to sell your book to a potential reader. Most readers who are attracted … Continue reading »

How to Find Outstanding Beta Readers for Your Book

When you write a book, an important part of the process is finding beta readers. These reviewers read your book in its final stages and give you an honest assessment of it. Beta readers can help you step out of … Continue reading »

Children’s Book Illustrator: Where to Find an Outstanding One

Looking for a children’s book illustrator? Illustrations are essential to a successful children’s book. If you have the talent, you can create the artwork yourself. In most cases, however, you need to find a children’s book illustrator who can bring … Continue reading »

Great Catalog Design Ideas

Upgrading and freshening up your catalog can inject new life into this marketing tool, so we have a few catalog design ideas to help you breathe new life into yours to increase customer engagement and bring a new look to … Continue reading »

30 Awesome Book Marketing Ideas

For most writers, coming up with book marketing ideas can be challenging. However, authors can use a surprisingly wide variety of book marketing strategies to market to potential readers. So to help you jumpstart your book sales, we have a … Continue reading »

Effective Scholarly Publishing: Print vs. Digital

Publishing is a big part of academic life. The term “publish or perish” is one that analysts, historians, scientists, and other researchers have heard so often it’s become a cliche. When you have an interesting finding or analysis you want … Continue reading »

The Most Effective Print Marketing Materials to Promote Business

Connecting with the right customer and creating positive brand awareness are key elements of most marketing campaigns. But developing an effective, affordable, and enduring marketing campaign can be challenging for businesses that may not have the personnel or finances to … Continue reading »

Can You Write a Best Selling Book about Someone without Permission?

As an author, you have the right to write about whatever topic you choose. Or do you? When it comes to writing a fictionalized or even purely non-fiction story about another person, writers should tread lightly to make sure that … Continue reading »