Category Archives: Self Publishing

Book Signings: How to Promote Yourself

Sitting in a crowded bookstore and signing copies of your latest book for a crowd of admiring readers is a dream for many authors. Book signings are a time-honored tradition in book marketing. They give you visibility, bring customers to … Continue reading »

Writer’s Voice: Finding Your Authentic Voice

Have you ever figured out who penned an excerpt of writing by just looking at it? Sometimes the hint lies in the unique selection of words the writer uses or the structure of the sentences gives it away. For some … Continue reading »

Social Media Marketing: Effective Tips to Boost Book Sales

Developing a solid marketing strategy for your self-published book is a critical part of getting your book into the right reader’s hands. Your plan to connect with readers should include a book social media marketing strategy, since social media is … Continue reading »

Creative Poetry Book Layout

Many genres have their own stylistic idiosyncrasies that readers have come to expect and love about their favorite kinds of books, including a poetry book layout. While most books are fairly easily identified by their cover design and title, some … Continue reading »

Newsworthy Book: How to Create One

One of the most unexpected aspects of writing a book for some authors is the marketing that is needed to get the book into readers’ hands. But making a newsworthy book can drive sales by creating awareness about your book … Continue reading »

An Author Website: How to Create an Effective Website

You may have seen many recommendations to create an author website as part of your marketing and brand awareness. How do you do that, and will it be a difficult or time-consuming process? The good news is that it’s much … Continue reading »

Cookbook Sales Are Piping Hot

Publishers and bookstores have noticed a positive trend in the past few years: Their cookbook sales are jumping, with cookbooks flying off the shelves. Always a popular category, cookbook sales have soared in the past three years. In 2021, cookbook … Continue reading »

Why Self Publish: 10 Outstanding Reasons to Self Publish

Self-publishing has grown in popularity as writers discover they don’t need to rely on a publishing company to get their words in print. If you’re on the fence about whether to self publish your book, read our 10 reasons why … Continue reading »

Book Trailer: Do You Need One for a Successful Book?

Sitting in the movies and watching trailers of upcoming features is an exciting part of going to the theater for many people. Experiencing the thrill of meeting a new character or world in a movie trailer generates interest in a … Continue reading »

Book Launch Checklist: How to Promote Your New Book

You’ve spent months or years writing your book, and it’s finally printed. The next step is to launch your book into the world with a marketing push that gets it noticed. Follow this book launch checklist to make sure your … Continue reading »

Writing Community: 5 Reasons You Need a Supportive One

Most people think of writing as a solo craft where authors lock themselves away in a quiet space, pounding furiously at their keyboards to crank out their next book in solitude. And while this picture of a writer might be … Continue reading »

Book Title Ideas: Tips for Creating a Mesmerizing One

While there is no formula for creating a title to ensure that your book will become a best-seller, authors use strategies (and sometimes automatic generators) to help them formulate interesting and compelling book title ideas for their work. And those … Continue reading »